A brief to create a “British” themed restaurant in Japan.
For this I created a brand that would work along all the printed items, promotional items and digital based media. The brand needed to represent “Modern British”, which is why I came up with a design that shows Britain with a modern twist, without forgetting my target audience.
The brief was given to us at the Batley School of Art to create a range of promotional material for the Manchester Jazz Festival, which is a festival held in various venues in Manchester each year.
I came up with the idea to create the instruments using shapes to catch the attention of potential viewers, by using instruments that are associated with jazz music. This concept was then applied to a range of promotional items and outdoor advertising examples.