Development of a new website to showcase camper builds and improve sales.
- Scope: Website Design
- Role: Concept & Visual Identity
- Tools: Figma
- Collaborators: Developer
Concept ideas for the welcome screen.
Overview
Our client’s work was already in high demand but they came to us as they wanted to showcase their projects and expand sales of camper packages and accessories online.
They approached us to create a website that would highlight their work and include an e-commerce platform.
As camper renovations grow in popularity, the client provided competitor examples to help us understand the market and refine our approach.
Ideation
I started by deconstructing the logo and creating colour swatches and a UI style guide with nature-inspired colours. Opting for the Inter font, known for its readability on various screens and tall x-height, ensured a legible and accessible choice.
Inspired by websites like Audi and Jaguar, recommended by the client, I liked the way they presented products and accessories. This influenced my design for showcasing the client’s products.
Collaborating with the developer, we reviewed the layouts and identified essential features to incorporate.
During concept creation and sitemap planning, we regularly communicated with the client to align the design with their goals and vision. They made us aware of the need to showcase key product features, address common accessory questions, and include related products on each page.
Outcome
[videojs_video url=”https://www.gd86.co.uk/wp-content/uploads/2024/04/campers_out.mov” autoplay=”true” controls=”true” loop=”true”]
We created a website showcasing our client’s impressive portfolio, with customisable interchangeable blocks for highlighting products and services. The main focus of the website was on spotlighting their existing work and promoting camper van packages, tailored to their preference for customer engagement.
We successfully delivered a website that showcases our client’s work and enables them to sell products with a modern e-commerce format. It offers a range of customisation, allowing them to tailor product pages, the product list page, and other pages to display relevant information to prospective clients.
