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- Scope: New Brand
- Role: Concept, Research, Visual Identity
- Tools: Photoshop, Illustrator, InDesign
Overview
Winding veils round their heads, the women walked on deck. They were now moving steadily down the river, passing the dark shapes of ships at anchor, and London was a swarm of lights with a pale yellow canopy drooping above it. There were the lights of the great theatres, the lights of the long streets, lights that indicated huge squares of domestic comfort, lights that hung high in air.
Research & Exploration
I started the process by researching Japanese logos and how to use Japanese patterns within a logo.
Typography
Custom Typography
Copper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an aeroplane, but also the cloud like floating quality you feel when you’re in one.
Design Iteration
Winding veils round their heads, the women walked on deck. They were now moving steadily down the river, passing the dark shapes of ships at anchor, and London was a swarm of lights with a pale yellow canopy drooping above it. There were the lights of the great theatres, the lights of the long streets, lights that indicated huge squares of domestic comfort, lights that hung high in air.
Narrowing it down
Winding veils round their heads, the women walked on deck. They were now moving steadily down the river, passing the dark shapes of ships at anchor, and London was a swarm of lights with a pale yellow canopy drooping above it. There were the lights of the great theatres, the lights of the long streets, lights that indicated huge squares of domestic comfort, lights that hung high in air.
Narrowing iAniamt down
Winding veils round their heads, the women walked on deck. They were now moving steadily down the river, passing the dark shapes of ships at anchor, and London was a swarm of lights with a pale yellow canopy drooping above it. There were the lights of the great theatres, the lights of the long streets, lights that indicated huge squares of domestic comfort, lights that hung high in air.