Working with another supplement client of mine, I came up with a rebrand for my client.
I first looked into other examples of supplement brands and then applied the logo to the packaging designs.






Design & Illustration by Keith Morrell
Working with another supplement client of mine, I came up with a rebrand for my client.
I first looked into other examples of supplement brands and then applied the logo to the packaging designs.
Design for a new health supplement pitch I won. The company is still in its early stages, but I worked closely with the Company Director to create a brand that would look strong and appealing.
I took inspiration from the Japanese word for mountain “yama”, as you should always aim for peak performance in exercise and life. This is what I wanted to convey with the branding.
Upcoming branding for a brand that I have interest in. I can’t give too much away, but I enjoyed researching into the use of fonts and using Japanese in the logo.
Approached by a new start-up specialising in health supplements to create a logo to match their brands beliefs and market they wanted to reach, I came up with the following logo and website.
The brochure I created for Animal Fly. I was asked to create the brochure in both English & Japanese.
I was contacted by a Japanese company that wanted to update their logo and to create a logo that would be easy for any user to understand what they did.
I worked closely with the Director of Animal Fly Japan to create this logo, and
I was asked to design the business cards for the Lisuto offices in Tokyo & Israel, as well as the cards for eLady based in Tokyo.
Lisuto
For these cards I decided to print them with rounded corners on cards with a blue seam.
eLady
For these cards I also went with the same type of cards.
I created Crest City, a firm based in Hong Kong with offices also in Tokyo. I created the cards with a raised spot UV finish to the front and the back of the cards.
An infographic I created at the end of 2016 to showcase the work force at the company I work for in Tokyo.
I created a flyer & also a website for a company called “Wakalture” in Tokyo, Japan. The company offers calligraphy and other classes in Tokyo to Japanese & tourists visiting Japan.
I wanted to show something Japanese, but also fun. I included a Daruma & a Crane Origami into the design. Once the design was selected, I then applied the design to the website.
I was approached by Univa Capital to come up with a New Year’s Card design to represent “The Year of the Monkey”. Univa Capital is a holding company with corporate companies around the world, so I had to make sure the design would be understandable to all of the clients that the card would be sent out to.
Using the Japanese & English copy provided, I create the illustration of the monkeys with the logo element incorporated in the design.
Currently I work at Lisuto in Japan as the Lead Designer, working on UI/UX design for this new application in Tokyo. It’s really interesting coming up with the design style, and then applying the style to creating responsive designs, & the iOS app.
The application will be provided in many languages, so I have to think about how the design will work in many languages, when designing for the application.
Working with this brand to renew what they have. I created these labels for their products “Ostarine” and “Ibutaprofen”. The client wanted the labels to stand out, so I worked with them to create a two tone foil label.
I created a flyer design for an international event in Odawara, Japan. I had to use both English and Japanese to aim at both expats in Japan and the local community.
I created this design for a Youtube channel about the city of Odawara, Japan. I used illustration and Photoshop.
I created a range of fun flyer and poster illustrations to be aimed at students.
While I worked at Engine Room Design I worked on motion graphics as well. I liked working on motion graphics and video work and here are a few examples I worked on.
On the 21st of June 2012 I had my end of year show at the Batley School of Art.
I was surprised how it turned out with some work from my last project. The exhibition for my final year showed examples of my first year too.
A promotional pack for GD86 created using origami and is finished off with a custom wax seal I had created.
The pack includes, a covering letter, my cv (resume), a GD86 promotional poster, and wooden and spot UV business cards.
Branding for company specializing in supplying stationery. As a group they work together like a hive. I used illustration and photoshop work for the branding & the website.
GD86 promotional poster with Yokai (Japanese Monsters) in a cute illustration piece.
A GD86 poster using a mixture of illustration and hand-rendered type to show two lucky Daruma dolls.
GD86 promotional poster using a mixture of Japanese characters, Western alphabetical characters and numerals to create “86”.
A promotional poster for GD86, using a section of the Tokyo Rail system.
A GD86 promotional poster based on the Japanese story/myth of “One Thousand Cranes“.
The poster was put together using photographs I had taken of origami cranes, to make the shape an origami crane.
For my final University project I had to create an evaluation report that would explain about what I knew/had learned about business practice/branding and explaining about my own personal corporate identity.
The book turned out petty well, with the use of the GD86 branding and pictures that I had taken while visiting Tokyo.
I used a laser cutter to cut out my business cards in plywood. The finished cards were then varnished, and they turned out really nice.
My own promotional business cards printed on 400gsm silk, matt laminated with a spot UV varnish applied to elements on both sides.
A brief to create a “British” themed restaurant in Japan.
For this I created a brand that would work along all the printed items, promotional items and digital based media. The brand needed to represent “Modern British”, which is why I came up with a design that shows Britain with a modern twist, without forgetting my target audience.
A new brand for a local café restaurant.
I chose a range of colours that could be used on certain items, which was part of the brief to try differentiating certain products.
To help promote the items on offer, inside and outside the café, I came up with a range of posters, tray inserts and table-talkers.